The James Anderson Collection official launch event
Posted: May 07 2014
The scene is set at Harvey Nichols. The mannequins are dressed. The photo booth is powered up and the champagne is on ice. It’s time to welcome James Anderson, fresh from his match-winning performance for Lancashire, the cricket star scrubs up nicely in a navy suit and waistcoat from his self-titled collection.
What better way to unveil the highly anticipated James Anderson Collection than with a glitzy launch event in Manchester where James and the Chess London team are surrounded by a host of sporting stars, the Lancashire CCC team, family and friends, all out in force to support the collection of menswear fashion.
James was certainly in a celebratory mood on Thursday after claiming 10 wickets for Lancs' maiden victory of the season against Northampton - and then being named in Peter Moores first England squad for the one day series against Sri Lanka. Not a bad day in the office.
"Yes, it's a nice way to top the week off with everything that's happened,” James stated "I'm so pleased with how the fashion range is looking, and there's been lots of positive feedback from my team-mates and friends."
Guests were treated to a champagne reception and canapés throughout the evening as well as a Q & A session with James and Football Focus television personality Dan Walker, who looked stylish in his bespoke Chess London three piece suit.
Anderson took the time to explain how the collection came together and stressed his enjoyment at stepping out of his comfort zone on the cricket pitch to work on his debut fashion range alongside the team at Chess London.
Local up and coming band The Gramotones were also on hand to entertain and went down a storm with a live set.
The James Anderson Collection is tailored for athletic men like James and there was certainly plenty of others in attendance – including Manchester United star and Chess London ambassador Phil Jones, Sale Sharks team mates Mark Cueto, Dan Braid and Dwayne Peel as well as a host of James’ Lancashire CCC team mates, all out to support the collection.
The launch event was a great success and we were thrilled to showcase the clothing and receive such positive feedback. Shop the full collection online now: http://chesslondon.com/collections/james-anderson-collection
See the full album of images at www.facebook.com/chesslondon