James 'Jimmy' Anderson, England Cricket Team
Posted: Sep 17 2012
The King of Swing, James 'Jimmy' Anderson, has become the latest ambassador for athletic men’s tailor Chess London. Currently regarded as one of the finest swing bowlers in the World, James joins a burgeoning squad of athletes keen to be associated with the brand.
James represents our fourth world class athlete ambassador alongside Luol Deng, Phil Jones and Mark Hunter. We can legitimately say our appeal has spread beyond our original professional footballer clientele. And this is just the start as our aim is to become the athletes label of choice for smart clothes.
We're planning a number of exciting projects over the next couple of season’s and hope the addition of another world class athlete to the stable will broaden the appeal amongst fashion conscious city professionals as we look to move increase distribution channels.
Anderson stated “I was lucky enough to wear some of Chess London’s clothes in a shoot earlier in the year so when they approached me, I was delighted. It’s great to find clothes designed for an athlete of this quality”.