Chess London is a UK based bespoke manufacturer of athletic slim fit menswear, launched in 2010.
Athletic men are brought up on a diet of big name brands showing models wearing their menswear and are given the belief that clothes will fit them in the same way. The reality is that because big brands cater for the mass market, their clothes fit athletic men terribly.
We recognised this problem and because many of our friends play sport professionally, we began making clothes to order specifically for them. As we tailored these clothes, it became clear that what was missing is clothing which has been properly designed for athletic men.
So, in 2012 we took what we had learned from creating bespoke pieces and tailored a collection specifically for athletic men to allow them to look and feel their best.
Accentuating the ‘V’
While many of our clients are international athletes, eating well and training regularly develops certain areas of the body, particularly across the chest, shoulders while keeping the stomach and waist slim. This is the ‘V’, broad at the top, slim at the waist.
Menswear which has been properly tailored for an athletic frame will emphasise this athletic v-shaped torso. And while many men will try to achieve this look by wearing clothes that fit well in some areas, they end up compromising in a variety of ways, which never looks good.
Quality is Paramount
Our roots in tailoring bespoke pieces for professional sportsmen has led to our menswear being developed with input from a range of international athletes; something which will continue.
Besides this input, what makes our menswear so special is the quality of fabrics and materials working in tandem with the fit to give exceptional clothing. The materials are sourced globally with the majority coming from the finest mills in Italy and the UK and every item of clothing is checked first-hand at our head office before being approved for dispatch.
Who Wears Our Clothes?
Well, lots of people. We tailored clothes for the Irish football team at the 2012 European Championships and you can see a selection on our ‘Worn By’ blog.
England’s most successful bowler James Anderson liked the clothes so much that he has become our first collaboration with the James Anderson collection in 2014.
We're proud our clothes are chosen to be worn by England Cricketer Luke Wright, Wasp’s Christian Wade, Manchester United's Phil Jones, Olympic Champions Mark Hunter and Alex Gregory and NBA All-Star Luol Deng to name just a few.